Backing held for the long run rather than to the next round, with the group's balance sheet standing behind each venture.
Agentic Advantage
The advantage is agency.
Holding company Zug, Switzerland
Sports Advantage Flagship operating venture
Window on the World In build
New ventures Incubated selectively
Constituted in its present form · Zug · 2026
What the parent holds
Capital
Legal & finance
Corporate, legal and financial administration sits at the parent — statutory accounts, agreements, and governance kept in one place.
Operating infrastructure
Tooling, distribution and operating know-how move between ventures, so an edge earned once is not earned twice.
Autonomy at the edges, strength at the centre
Each company runs with its own team, its own P&L and its own decisions. What sits at the parent is the part no venture should have to rebuild.
Enquiries
Building something that belongs under the group?
Write to [email protected], or use the contact form. We read everything that comes in.